Terry beats the chains

Published on: 28 Aug 2013

A STAPLE Hill IT retailer has found he’s better value than the major High Street chains.

Terry Ross, of Staple Hill Computers in Broad Street, took part in the second National Retail Price Comparison, conducted by Yorkshire based IT distributor Target Components. The survey compared the pricing from over one hundred independent IT retailers nationwide with major chains such as PC World, Staples, Tesco and Asda.

The survey shows how for IT and office products at least — local independents were 11% lower than the closest multiple competitor PC World (down from 14% on the last comparison), 28% lower than Staples (up from 20%), 12% lower than the supermarket giants Asda (up from 6%) and 7% lower than Tesco (up from 1%).

The survey compares 60 common IT and office products, including components, peripherals, software and stationery, and five typical service offerings including virus removal and back-up.

Typical independent retailers’ prices, or the prices that they would typically charge in-store, are compared to the lowest online prices of the multiples. In many cases the multiples’ online prices are lower than those they offer in-store, suggesting that the actual in-store price advantage enjoyed by independents is even greater than that shown from the survey results.

Mr Ross set up Staple Hill Computers in March last year. It provides computer and laptop sales and repairs and support.

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