WI’s cup overfloweth with gifts of bras

Published on: 04 Aug 2014

MEMBERS of Bromley Heath WI have been busy bra bombing to help publicise their latest charity drive.

MEMBERS of Bromley Heath WI have been busy bra bombing to help publicise their latest charity drive.

The ladies have been popping up waving their bras at every photo opportunity to spread the word about their new recycling scheme.

They are joining the Against Breast Cancer initiative which provides an eye-catching pink bra bank where unwanted bras can be deposited. 

The scheme has already captured the imagination of women in Bromley  Heath and Downend all eager to help a good cause at the same time as clearing out their old bras which have been taking up valuable space in their cupboards. 

Recycling bras prevents them from being dumped into UK landfills each year and the charity recovers £1,000 from every tonne donated. The scheme directs textiles to Africa where they help create local commerce and the scheme is also helping create jobs in the UK.

Debbie Ellis, 45, from Bromley Heath WI, said: “We are thrilled to be supporting such a worthwhile project. Most women have bras which no longer fit at home, and it’s great to be able to put them to such good use. 

"We change shape and size so often, and find it hard to throw bras away as they don’t really wear out, and most charity shops won’t take them! Our members have been amazing, within the first 10 minutes of our July meeting starting, we had filled our bra bank completely. It’s something women can all do to contribute to a really great cause.”

Wendy Taylor Hill, director of Against Breast Cancer, said: “We have received very positive feedback from retailers adopting the scheme and great warmth from the public for an idea that helps the environment as well as charity.”  

Funds received from the scheme support the research the charity is conducting into breast cancer, now affecting 1 in 8 women in the UK. 

The bra bank has been located at Bromley Heath Junior School but will now do the rounds with various employers before returning to the school in September after the holidays.

The bank is also available at Bromley Heath WI meetings. 

To contact BHWI regarding a donation of bras or if you would like to borrow the bank for your workplace, please email bhwisubgroups@yahoo.co.uk. 

Those who wish to use the postal recycling scheme for bras, mobile phones and ink cartridges can go to www.againstbreastcancer.org.uk for further information or call Emma at the charity on 01235 534211.

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