Richard’s £5k charity mission

February 24 2017

AN Emersons Green man aims to raise £5,000 for the Alzheimer’s Society in 2017 after his mother was diagnosed with the condition.

AN Emersons Green man aims to raise £5,000 for the Alzheimer’s Society in 2017 after his mother was diagnosed with the condition.

Richard Ford, 49, is planning a year of sporting events, quizzes, raffles and socials in order to reach the target he has set himself.

It’s the second year he has supported the charity, raising £3,600 for it in 2016. 

He has kicked off the year with a 12-hour exercise bike ride at the leisure centres in Kingswood, Longwell Green, Bradley Stoke and Yate, cycling between each one and using static bikes at each gym to complete the challenge.

He said: “When my mum was diagnosed with Alzheimer’s I found the information the Alzheimer’s Society provides really useful. 

“There’s so much you have to sort out if a relative has Alzheimer’s, and its website tells you how to organise things like power of attorney.

“I also found the ‘talking point’ section of the website helpful where you can ask questions to other families going through it.

“I wanted to give something back, which is why I’m fundraising for the charity, so other people can get help in the future.”

Richard, a computer operator, grew up in Winterbourne and has lived in Emersons Green with his wife and two children for 20 years. His mother, now 80, has recently moved into Park Farm House care home in Pucklechurch.

The line up of charity events he is organising in 2017 already includes a music quiz night at Pomphrey Hill pavilion on March 3; a team karting race night in Avonmouth on March 7; and a bike ride to Coventry ahead of the Bristol Rovers game there on March 25.

He is also organising an evening with former England cricketer Phillip DeFreitas at Cleve Rugby Club in April, and an 80s night following a similar sell-out event in 2016.

Richard is no newcomer to fundraising, having raised thousands of pounds for charity over the past five years.

He started out with a cycle ride from Land’s End to John O’Groats in aid of children’s charity Action Medical Research, and has completed a string of charity challenges since including riding across England and France.

Fundraising has now become a family affair, with both children helping make his event posters, and daughter Hannah signed up to run a half marathon for the Alzheimer’s Society.

Richard is asking for members of the public to sponsor him and attend events, as well as businesses who can donate raffle prizes or sponsor an event.

He said: “The Alzheimer’s Society is a charity that is very close to my heart, and if I can raise a substantial amount for it this year then that could make a real difference to the lives of others who are going through this.”

People can sponsor Richard at or find out more about his charity events at